Brand

Brand assets

Public Applied IQ brand files. Use them to reference or link to Applied IQ.

Download brand kit View manifest (JSON)

Logo

The wordmark is Applied/IQ with a rust slash marking "Applied" and "IQ" as a pair. The monogram compresses to /IQ for small surfaces, where the slash stands in for the A. SVG is primary; PNG rasters from 64 to 1024px are in the kit and the manifest.

Applied IQ wordmark, Default, light
Default, light SVG
Applied IQ wordmark, Dark mode
Dark mode SVG
Applied IQ wordmark, On rust
On rust SVG
Applied IQ monogram, Light
Light SVG
Applied IQ monogram, Dark
Dark SVG
Applied IQ monogram, On rust
On rust SVG

Which mark to use

Wordmark for anything 96px wide and up. Monogram below that, or for square avatars and icons (40px minimum). Favicon below 40px.

Clear space

Keep protected space of one cap height on all four sides. Do not let type, rules, or images enter that zone.

Color

Click any hex to copy. Full token set in tokens.css.

Canvas

Ink

Accent — Soft Rust

Data visualization

Type

Intelligence, applied to sales.

Newsreader · display · SIL OFL

Sellers should sell. The platform collapses hours of manual research and drafting into minutes, so revenue teams spend their time where it counts.

Satoshi · body · ITF Free License

0.94 confidence · 2026-06-23 · ACME-1024

IBM Plex Mono · metrics & data · SIL OFL · bundled in the kit

Usage

Do

  • Use the provided SVG or PNG files as-is.
  • Give the mark room. One cap height of clear space.
  • Set it on a solid cream, dark, or rust panel.
  • Keep the rust on the slash, and only the slash.

Don't

  • Recolor, stretch, rotate, or distort the mark.
  • Change or remove the rust slash, or add back a period or italic.
  • Add an icon, tagline lockup, shadow, gradient, glow, or outline.
  • Rebuild the mark from a font in a design tool. Use these files.
  • Set the mark on a busy photo without a solid cream, dark, or rust panel under it.
  • Use the marks to imply a partnership or endorsement that does not exist.

Naming

Write the name Applied IQ in full on first mention or in formal contexts, and AIQ in body copy. Never "AQ". The slash is visual only. It belongs to the mark, not to the written or spoken name, and never appears in copy, URLs, or legal text.

Files

Logos, marks, and the Applied IQ name are property of Applied IQ. Use them to reference or link to us. Do not modify, recolor, or use them to imply a relationship that does not exist without written permission. Bundled fonts are redistributed under their own licenses. Questions or a use case not covered here: info@appliediq.ai.