{
  "name": "Applied IQ",
  "abbreviation": "AIQ",
  "version": "1.1",
  "updated": "2026-06-23",
  "baseUrl": "https://appliediq.ai/brand",
  "description": "Public Applied IQ brand assets. Hotlinkable and stable. Canonical source maintained privately; this is the published mirror.",
  "logos": [
    {
      "id": "wordmark-cream",
      "label": "Wordmark, cream canvas (default, light backgrounds)",
      "svg": "/brand/wordmark-cream.svg",
      "png": {
        "64": "/brand/png/wordmark-cream/wordmark-cream-64.png",
        "128": "/brand/png/wordmark-cream/wordmark-cream-128.png",
        "256": "/brand/png/wordmark-cream/wordmark-cream-256.png",
        "512": "/brand/png/wordmark-cream/wordmark-cream-512.png",
        "1024": "/brand/png/wordmark-cream/wordmark-cream-1024.png"
      }
    },
    {
      "id": "wordmark-dark",
      "label": "Wordmark, dark mode (cream text on dark)",
      "svg": "/brand/wordmark-dark.svg",
      "png": {
        "64": "/brand/png/wordmark-dark/wordmark-dark-64.png",
        "128": "/brand/png/wordmark-dark/wordmark-dark-128.png",
        "256": "/brand/png/wordmark-dark/wordmark-dark-256.png",
        "512": "/brand/png/wordmark-dark/wordmark-dark-512.png",
        "1024": "/brand/png/wordmark-dark/wordmark-dark-1024.png"
      }
    },
    {
      "id": "wordmark-rust-statement",
      "label": "Wordmark, cream on rust (statement surfaces, OG cards)",
      "svg": "/brand/wordmark-rust-statement.svg",
      "png": {
        "64": "/brand/png/wordmark-rust-statement/wordmark-rust-statement-64.png",
        "128": "/brand/png/wordmark-rust-statement/wordmark-rust-statement-128.png",
        "256": "/brand/png/wordmark-rust-statement/wordmark-rust-statement-256.png",
        "512": "/brand/png/wordmark-rust-statement/wordmark-rust-statement-512.png",
        "1024": "/brand/png/wordmark-rust-statement/wordmark-rust-statement-1024.png"
      }
    },
    {
      "id": "wordmark-ink-mono",
      "label": "Wordmark, single-color ink (print, constrained contexts)",
      "svg": "/brand/wordmark-ink-mono.svg",
      "png": {
        "64": "/brand/png/wordmark-ink-mono/wordmark-ink-mono-64.png",
        "128": "/brand/png/wordmark-ink-mono/wordmark-ink-mono-128.png",
        "256": "/brand/png/wordmark-ink-mono/wordmark-ink-mono-256.png",
        "512": "/brand/png/wordmark-ink-mono/wordmark-ink-mono-512.png",
        "1024": "/brand/png/wordmark-ink-mono/wordmark-ink-mono-1024.png"
      }
    },
    {
      "id": "wordmark-reverse",
      "label": "Wordmark, single-color cream (on dark/ink backgrounds)",
      "svg": "/brand/wordmark-reverse.svg",
      "png": {
        "64": "/brand/png/wordmark-reverse/wordmark-reverse-64.png",
        "128": "/brand/png/wordmark-reverse/wordmark-reverse-128.png",
        "256": "/brand/png/wordmark-reverse/wordmark-reverse-256.png",
        "512": "/brand/png/wordmark-reverse/wordmark-reverse-512.png",
        "1024": "/brand/png/wordmark-reverse/wordmark-reverse-1024.png"
      }
    },
    {
      "id": "monogram-cream",
      "label": "Monogram /IQ, ink on cream (avatar, small scale)",
      "svg": "/brand/monogram-cream.svg",
      "png": {
        "64": "/brand/png/monogram-cream/monogram-cream-64.png",
        "128": "/brand/png/monogram-cream/monogram-cream-128.png",
        "256": "/brand/png/monogram-cream/monogram-cream-256.png",
        "512": "/brand/png/monogram-cream/monogram-cream-512.png",
        "1024": "/brand/png/monogram-cream/monogram-cream-1024.png"
      }
    },
    {
      "id": "monogram-dark",
      "label": "Monogram /IQ, cream on dark (avatar, small scale)",
      "svg": "/brand/monogram-dark.svg",
      "png": {
        "64": "/brand/png/monogram-dark/monogram-dark-64.png",
        "128": "/brand/png/monogram-dark/monogram-dark-128.png",
        "256": "/brand/png/monogram-dark/monogram-dark-256.png",
        "512": "/brand/png/monogram-dark/monogram-dark-512.png",
        "1024": "/brand/png/monogram-dark/monogram-dark-1024.png"
      }
    },
    {
      "id": "monogram-rust",
      "label": "Monogram /IQ, cream on rust (statement surfaces)",
      "svg": "/brand/monogram-rust.svg",
      "png": {
        "64": "/brand/png/monogram-rust/monogram-rust-64.png",
        "128": "/brand/png/monogram-rust/monogram-rust-128.png",
        "256": "/brand/png/monogram-rust/monogram-rust-256.png",
        "512": "/brand/png/monogram-rust/monogram-rust-512.png",
        "1024": "/brand/png/monogram-rust/monogram-rust-1024.png"
      }
    },
    {
      "id": "favicon-simplified",
      "label": "Simplified mark for favicons and very small scale",
      "svg": "/brand/favicon-simplified.svg",
      "png": {
        "64": "/brand/png/favicon-simplified/favicon-simplified-64.png",
        "128": "/brand/png/favicon-simplified/favicon-simplified-128.png",
        "256": "/brand/png/favicon-simplified/favicon-simplified-256.png",
        "512": "/brand/png/favicon-simplified/favicon-simplified-512.png",
        "1024": "/brand/png/favicon-simplified/favicon-simplified-1024.png"
      }
    }
  ],
  "favicons": {
    "svg": "/brand/favicons/favicon.svg",
    "ico": "/brand/favicons/favicon.ico",
    "png16": "/brand/favicons/favicon-16.png",
    "png32": "/brand/favicons/favicon-32.png",
    "png48": "/brand/favicons/favicon-48.png",
    "png64": "/brand/favicons/favicon-64.png",
    "appleTouchIcon": "/brand/favicons/apple-touch-icon.png",
    "icon192": "/brand/favicons/icon-192.png",
    "icon512": "/brand/favicons/icon-512.png"
  },
  "social": {
    "linkedinCompany": "/brand/social/linkedin-company.png",
    "linkedinFounder": "/brand/social/linkedin-founder.png",
    "twitterHeader": "/brand/social/twitter-header.png"
  },
  "colors": {
    "base": "#FCFAF5",
    "baseRaised": "#F4EFE4",
    "baseSunken": "#EEE8D9",
    "ink": "#1A1814",
    "inkSecondary": "#504A42",
    "inkTertiary": "#7A716A",
    "accent": "#C96B35",
    "accentStrong": "#B45927",
    "accentSoft": "#F2DBC0",
    "rule": "#D8D1C1",
    "ruleStrong": "#B9B0A0",
    "ruleUi": "#8F867B",
    "success": "#6B7A2B",
    "warn": "#C4921A",
    "error": "#9A2D1C",
    "dataViz": ["#C96B35", "#4E6B20", "#B85E73", "#D4A52A", "#4A3A60", "#4A2C1F"]
  },
  "typography": {
    "display": { "family": "Newsreader", "fallback": "Georgia, serif", "license": "SIL OFL" },
    "body": { "family": "Satoshi", "fallback": "-apple-system, Segoe UI, system-ui, sans-serif", "license": "ITF Free License" },
    "mono": {
      "family": "IBM Plex Mono",
      "fallback": "ui-monospace, monospace",
      "license": "SIL OFL",
      "files": [
        "/brand/fonts/ibm-plex-mono/ibm-plex-mono-regular.woff2",
        "/brand/fonts/ibm-plex-mono/ibm-plex-mono-medium.woff2",
        "/brand/fonts/ibm-plex-mono/ibm-plex-mono-semibold.woff2"
      ]
    },
    "scalePx": { "xs": 12, "sm": 13, "base": 15, "md": 18, "lg": 24, "xl": 36, "2xl": 52, "3xl": 72 }
  },
  "tokensCss": "/brand/tokens.css",
  "downloadAll": "/brand/applied-iq-brand-kit.zip",
  "usage": "https://appliediq.ai/brand",
  "license": "Logos, marks, and the Applied IQ name are property of Applied IQ. Use them to reference or link to Applied IQ; do not modify, recolor, or use them to imply partnership or endorsement without permission. See /brand/README.md. Bundled fonts: IBM Plex Mono under SIL OFL."
}