Account research for B2B sales teams

Research accounts faster. Close more deals.

Applied IQ researches your prospects, builds the sales intelligence report, and writes the outreach.

Try it free No credit card required.
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  1. 01

    Add your product

    Product added
    • Who it is for
    • Problems it solves
    • Competitive advantage
  2. 02

    Deep account research

    Researching ramp.com
    Report ready
    • Site and news
    • Roles and leaders
    • Mapped to your product
  3. 03

    Ask anything

    Who can sign this off at Ramp?

    • Source · Leadership page
  4. 04

    Send the outreach

    Drafting for Max Freeman, SVP of Sales
    Outreach ready
    • Email
    • LinkedIn message
    • Call script

  • 10 hrs

    time back per rep, per week

  • 77%

    more revenue per rep

  • 3.7x

    more likely to hit quota

The problem

There isn’t enough time for research

Research decides whether you win or lose a deal. Still, most reps do not have the time to do it properly. Most reps spend only 10 minutes per account before a call, which leads to lost sales, missed opportunities, or time wasted on deals that were never going to close. We change that.

The one thing buyers value most is the one thing your team has no time to do.

  • 67%

    of B2B buyers chose the vendor that showed the best understanding of their company and needs.

    DemandGen Report, 2023

  • 78%

    of sellers missed their quota in 2025, up from 69% the year before.

    Ebsta, 2025 GTM Benchmarks Report

How does Applied IQ work?

  1. 01

    Add your product

    Paste the URL of your product. Applied IQ builds a product profile: who it is for, the problems it solves, and how it beats the competition. Every account you research from then on starts from your product.

    Product added Building the product profile

    Who it is for

    The companies that buy it, and the roles that sign off.

    Problems it solves

    The pains it removes, mapped to each buyer.

    Competitive advantage

    Where it beats the alternatives, and why that matters to the buyer.

  2. 02

    Add an account, get the report and the outreach

    Paste the URL of a company you want to sell to. Applied IQ researches the company and writes the intelligence report. It covers:

    • Opportunity. The company’s pain points, mapped to what you sell.
    • Why now. Hiring, funding, launches, leadership changes, budget cycles.
    • Who to contact. The roles that sign off, what each one cares about, and what each one will push back on.
    • What to say. Sales hypotheses about the account, and outreach written from them for every channel: email, LinkedIn, call script, voicemail, sequence.
    • Email
    • LinkedIn
    • Call script
    • Voicemail
    • Sequence

  3. 03

    An intelligent report. Instant answers to the unexpected.

    Our report is not a document you read once. Something unexpected always happens mid-deal: a competitor comes up on a call, a new stakeholder appears, the CFO asks for numbers. You just ask Agent Chat.

    You can also feed it more information. Drop in your call notes or a new piece of information and have the report refine itself. Ask for more contacts, more detail on a persona, or a fresh email for the new stakeholder.

    Agent Chat · Ramp report

    How does Applied IQ compare to DIY?

    ChatGPT in one tab, LinkedIn in another, a spreadsheet, and outdated CRM logs. No wonder most reps hate research. It doesn’t have to be this difficult.

    The DIY approach

    • Time consuming. Hours of prompting, tab-hopping, copying and pasting per account.
    • Different for every rep. Everyone prompts differently, so everyone gets different results.
    • No memory of your product. ChatGPT or Claude does not know what you sell unless you paste it in every time.
    • No sources. You get the claim. Checking it is your job.
    • Nothing survives the tab. Close it and the research is gone.
    • Stale. Training cutoffs mean yesterday’s news, or older.
    • No answers to the unexpected. New stakeholder, new objection, back to the research.
    • Works for 5 accounts. Breaks at 50+.

    The Applied IQ way

    • Time saved. Paste the URLs. The research runs automatically.
    • Same quality for every rep. Account knowledge stops being a bottleneck for your reps to hit quota.
    • Everything is about your product. Every report is built against your product.
    • Every claim sourced. Source, confidence score and date on every fact.
    • Fresh knowledge. Researched now, against the open web, no training cutoff.
    • Instant answers mid-deal. Agent Chat answers from the report and shows where the answer came from.
    • Scalable. Works for 5 accounts or 500, no change to the experience.
    • Behind every report: over 200 AI agents, working together on one account.

    See a full walkthrough of our product.

    Every role needs different intelligence at different moments.

    Every message written from real research.

    Applied IQ researches each account against your product and gives you the reason to reach out, who to reach out to, and the first email or LinkedIn message written from it. No more generic templates that go straight to spam.

    Numbers speak for themselves

    What published research says about teams that prepare properly and put AI to work on it.

    • 86%

      of business buyers are more likely to buy when the vendor understands their objectives.

      Salesforce, State of Sales, 2024

    • 73%

      of B2B buyers actively avoid or ignore vendor outreach they find irrelevant.

      Gartner, 2025

    • 82%

      of top-performing salespeople always research before contacting a prospect. Under half of other sellers do.

      LinkedIn, State of Sales, 2022

    Who built Applied IQ?

    Jonathan Ouellet, co-founder and CEO of Applied IQ.

    Jonathan Ouellet sold enterprise software at Oracle for ten years and managed hundreds of reps. The research gap between his best reps and the rest was the problem he could never train away. He co-founded Applied IQ to close it.

    “After a decade at Oracle, we built the tool I wished I had.”

    Jonathan Ouellet

    CEO & Co-Founder

    Book a Demo Call with Jonathan Meet the team

    What should you know before using Applied IQ?

    • What do I need to start?

      The URL of your product and the URL of a company you want to sell to. We take it from there.

    • Is Applied IQ for me?

      We help SDRs, AEs, sales managers and sales leaders who need to research accounts and contacts at scale and with high quality.

    • How long until I can read a report?

      Applied IQ runs the research in the background. Your time on it is the reading, which is minutes, instead of the day a rep would spend doing the research by hand.

    • Does it work with our CRM?

      Yes. Reports live alongside the account, and messaging exports to email, LinkedIn and your CRM. A specific CRM integration is set up with you during onboarding.

    • Can’t we just use ChatGPT for this?

      You can ask ChatGPT or Claude about a company. You get an answer with no sources, no memory of your product, and nothing the next rep can open. Applied IQ builds the research once, keeps it with the account, and shows where every claim came from.

    • What does it cost?

      There is a free trial with no credit card required. Pricing is on the pricing page.

    The research is done for you. Spend your time selling instead.

    Try it on one of your accounts.

    Add your product, add an account, read the report. If you would rather have us help you see the full potential of the technology, book a demo call.

    Try it free No credit card required.
    Book a Demo Call