# Applied IQ — Brand Assets

Public Applied IQ brand files. Hotlinkable and stable. Use these to
reference or link to Applied IQ — in your app, integration, partner page, or press.

Live at **https://appliediq.ai/brand/**. Machine-readable index: **`brand.json`**.

This folder is a published mirror. The canonical source is maintained privately and
synced here; do not expect edits made to these files to persist.

---

## The logo

**Applied/IQ.** Rust on the slash. That's the mark. The slash marks "Applied" and
"IQ" as a pair — intelligence, applied to sales. The monogram drops the A: **/IQ**
reads as AIQ, with the slash standing in for the A's left leg.

The written name is always **"AIQ"** (body) or **"Applied IQ"** (formal / first
mention). The slash lives only in the visual mark, never in copy, URLs, or legal text.

### Which file to use

| You need | File |
|---|---|
| Logo on a light background (default) | `wordmark-cream.svg` |
| Logo on a dark background | `wordmark-dark.svg` |
| Logo on a rust/accent background (large) | `wordmark-rust-statement.svg` |
| Single-color (print, ink) | `wordmark-ink-mono.svg` |
| Single-color reverse (on dark) | `wordmark-reverse.svg` |
| Small square / avatar, light | `monogram-cream.svg` |
| Small square / avatar, dark | `monogram-dark.svg` |
| Small square / avatar, on rust | `monogram-rust.svg` |
| Favicon / very small | `favicon-simplified.svg` |

SVG is the primary format (text is outlined to paths — no font dependency). PNG rasters
at 64 / 128 / 256 / 512 / 1024 px live under `png/<variant>/`. Favicon set in
`favicons/`. Social profile/header images in `social/`.

---

## Colors

| Role | Hex |
|---|---|
| Canvas (cream) | `#FCFAF5` |
| Ink (near-black) | `#1A1814` |
| Accent (Soft Rust) | `#C96B35` |
| Accent strong | `#B45927` |
| Accent soft fill | `#F2DBC0` |

Full token set (CSS custom properties) in **`tokens.css`**; structured values in
`brand.json` under `colors`.

## Type

- **Display:** Newsreader (SIL OFL)
- **Body:** Satoshi (ITF Free License)
- **Mono:** IBM Plex Mono (SIL OFL) — woff2 files bundled in `fonts/ibm-plex-mono/`

---

## Usage rules

**Do**
- Use the provided SVG/PNG files as-is.
- Keep clear space of 1× cap height around the mark on all sides.
- Minimum sizes: wordmark 96px wide, monogram 40px square, favicon 16px square.
- Set the mark on a solid cream, dark, or rust panel so it reads cleanly.

**Don't**
- Recolor, restretch, rotate, or distort the mark.
- Change or remove the rust slash, or add back a period / italic.
- Add an icon, tagline lockup, shadow, gradient, or outline.
- Rebuild the mark from a font in a design tool — use these files.
- Use the marks to imply partnership or endorsement without permission.

---

## License

Logos, marks, and the Applied IQ name are property of Applied IQ. You may use them to
reference or link to Applied IQ. Do not modify, recolor, or use them to imply a
relationship that doesn't exist without written permission.

Bundled fonts are redistributed under their own licenses: IBM Plex Mono under SIL OFL.

Questions or a use case not covered here: reach the team via https://appliediq.ai/.