Applied IQ

AI marketing package

01Team training

Getting AI into an organization takes months of trial and error without org-wide training behind it.

AI enablement workshopA 60 to 90 minute session covering Claude, ChatGPT, Copilot and Gemini. Teaches a structure for asking (goal, intent, input, task, output) and the four building blocks: prompts, tools, skills, automations. Everyone applies it to a task from their own work.
Prompt systemA written standard for how the team asks AI for things, plus a library of prompts for the tasks they repeat.
Skill buildingTeaching the team to package a repeated instruction into a reusable unit anyone can run without knowing how it works. Includes building the first few.

From the workshop

Workshop slide explaining a structured prompting method
Workshop slide showing an applied AI training concept

"I had a chance to try it on my own today, and your instructions made the process very straightforward. I was able to get the results I was looking for without any issues. I'm currently working on the credit card reconciliation process I mentioned yesterday. With access to more connectors, I'm confident I can develop a workflow that is much more efficient and will make the process easier for our team."

Operations admin, manufacturing company

02Brand and visual system

To automate your visuals, your voice, and your marketing, the brand has to exist in a format AI can read and hold to every time.

Machine-readable brand fileColors, type, spacing and layout rules written in a format software and AI tools read directly.
Visual generation systemA defined set of visual directions wired to the brand file, with checks that reject off-brand output. AI generates graphics in the brand.
Social header and cover kitHeader and cover images for company and personal accounts at exact platform sizes.
Website refreshRebuild on a modern stack, apply the brand system, and build the page structure and structured data that AI search engines read.

Applied IQ’s own assets, all generated in this system

AI revenue scorecard designed in the Applied IQ brand
Scorecard. Posted to LinkedIn.
Motion graphic. Posted to LinkedIn.
Carousel, five slides. Posted to LinkedIn.

Our own LinkedIn company page

Applied IQ LinkedIn company cover
Applied IQ company logo
Applied IQ
Deep account research for complex B2B sales

Anyone in any department can take an idea for a campaign, a rep’s presentation, a board deck, a product launch, and point AI at the brand file. What comes back looks and sounds like you. This document was made that way.

03Voice

Copy written with AI comes out sounding like AI unless the system knows how your company and your people actually sound.

Company voiceInterviews with the people who set the tone, written into a profile the AI reads before it writes. Includes a list of facts the company can claim.
Personal voicesSame method, one profile per founder or executive. AI drafts come out in that person's voice.
HumanizerAn editing pass that detects and rewrites the patterns that make text read as AI-written.

This is the written output: posts, emails, documents, proposals. Two levels: the company’s voice, and a custom voice profile per person.

Two people, different voices

LinkedIn post written in Jonathan Ouellet's voice
LinkedIn post written in Val's voice

04Content and video

The time and money saved is the obvious part. The bigger change is a small team being able to make things it could never have afforded to make.

Content repurposingTakes one approved piece and produces the platform versions from it. A person approves each one before it publishes.
Intro videosShort branded videos produced in software.
AI voiceoverNarration for video and audio, generated in your voice or in a voice you pick.

Intro video

05AI workflow automations

AI workflow automations and connectors take over the constant juggling between scattered tools, and you stay in the loop.

We build the automations, show your team how to run them, and show them how to build their own. You own what we build, and your team knows how to take it further.

Custom toolsTools built for a specific workflow where no product exists.
ConnectorsConnections between AI and the software a team already runs.

What we can connect AI to

Google WorkspaceGmail, Drive, Calendar, Docs, Sheets
Microsoft 365Outlook, SharePoint, OneDrive, Teams, Excel
CRMHubSpot, Salesforce, Pipedrive, Zoho
Sales toolsOutreach, Salesloft, Gong, Apollo, ZoomInfo
Marketing toolsMailchimp, Klaviyo, Webflow, WordPress, ad platforms
AnalyticsGA4, PostHog, Mixpanel, Looker
SupportZendesk, Intercom, Front, Freshdesk
Docs and knowledgeNotion, Confluence, Box, Dropbox
Dev toolsGitHub, GitLab, Jira, Linear
Finance and ERPQuickBooks, Xero, NetSuite, Sage
DatabasesPostgres, Snowflake, BigQuery, Airtable
MessagingSlack, Teams, Telegram

If a tool has an API, we can connect it. Internal and in-house systems included.